Nov. 20, Saturday — To help agriculturists make better use of new media tools such as Facebook, Twitter, wikis, podcasts and YouTube, a workshop titled “New Media: Making Marketing Personal,” will be held from 8:30 a.m. to 6 p.m. in UC Davis’ Wellman Hall. The workshop will include speakers from industry who are effectively using social media. Afternoon breakout sessions will focus on helping participants learn how to tell their stories, develop concise messages, and expand their vision of ways that technology can be used to market agriculture and its products. The workshop is sponsored by the California Agricultural Leadership Foundation, in conjunction with UC Davis’ College of Agricultural and Environmental Sciences, and Department of Animal Science. More information and registration for the workshop are available online at: http://agnewmedia.ucdavis.edu/.