Paul Salitsky, a lecturer in exercise biology at the University of California, Davis, studies the psychological aspects of sports and exercise. He is especially interested in how teams build momentum, or "get on a roll" during a game. Momentum seems to depend on a complex mix of individual and group characteristics, he said. At the individual level, Salitsky identifies how individuals ranging from elite athletes to heart-disease patients can find motivation and focus to achieve their goals. Salitsky is also interested in how a successful team performance, such as the Sacramento Kings' qualifying for the NBA's Western Conference finals, can inspire a passionate response from fans. Salitsky has consulted with teams, athletes, coaches and performers at all levels to help them enhance their sports performance. Salitsky is an Association for the Advancement of Applied Sport Psychology (AAASP)-certified consultant in sports psychology and is listed on the U.S. Olympic Committee's Sports Psychology Registry.